How We Maximized The Online Visibility for a Midsize Construction Firm

February 6, 20242.3 min
CASE STUDY Maximizing Online Visibility For A Midsize Construction Company

In the bustling world of construction, standing out from the competition can be as challenging as pouring a perfectly level foundation. This was the dilemma facing our client, a midsize construction company looking to expand its reach and attract new clients in a competitive market. With a desire to maximize online visibility and leverage digital marketing strategies, they turned to Riggs Agency for guidance.

Our client faced the common pain point of struggling to stand out in a crowded market. Despite their expertise and quality workmanship, they found it difficult to attract new clients and grow their business. Their online presence was lacking, and they were unsure how to effectively reach potential clients in their target market.

We proposed a comprehensive digital marketing strategy to enhance our client’s online visibility and attract qualified leads. The strategy encompassed various tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and online listings management.

To kick off the campaign, we conducted a thorough audit of our client’s website and online presence to identify areas for improvement. We optimized their website with relevant keywords, optimized meta tags, and improved site speed to enhance their search engine rankings and attract organic traffic.

In addition to SEO, we launched targeted PPC advertising campaigns to reach potential clients in specific geographic areas and demographics. By carefully selecting keywords and optimizing ad copy, we were able to drive qualified traffic to our client’s website and generate leads.

Content marketing played a crucial role in our strategy, as we created engaging blog posts, project showcases, and client testimonials to showcase our client’s expertise and attract potential clients. By providing valuable insights and resources, we positioned our client as a trusted authority in the construction industry and built credibility with their target audience.

Online listings management was another key component of our strategy, as we ensured our client’s business information was accurate and consistent across directories and review sites. This helped improve their visibility in local search results and enhanced their online reputation.

Thanks to our strategic digital marketing efforts, our client experienced a significant increase in online visibility and lead generation. Their website traffic saw a 300% increase, with a notable boost in organic search traffic. In addition, they saw a significant improvement in search engine rankings, with several key keywords ranking on the first page of Google.

The targeted PPC advertising campaigns generated a steady stream of qualified leads, resulting in a notable increase in inquiries and project bookings. Our client’s content marketing efforts also paid off, with engaging blog posts and project showcases attracting attention from potential clients and industry professionals.

Overall, our client’s online presence was transformed, and they were able to successfully differentiate themselves from competitors and attract new clients in their target market.