Reputation management, it’s all about trust. Although you only get one first impression with each customer, you don’t get to give them that impression online. You want the 4-5 star rating to ensure that the 90 percent of people who read consumer reviews before visiting a company trust you and give you the chance to convert them into a customer. Those people may never cross your threshold, whether you want them to or not, simply because you don’t respond to any experiences, positive or negative. Allow the Riggs Agency to relieve you and your company of stress, giving you more time to WOW your customers and build a strong reputation.