When looking for local companies online, customers rely on reliable listings. Incorrect business listings result in missed sales opportunities, angry customers, and worse search ranks. In fact, 73% of customers say they lose faith in a business when an internet listing contains inaccurate information. 80% of consumers use search engines to find local information like business address, hours and directions. Local Searches lead 50% of mobile visitors to visit the business they searched in less than 24 hours.