In business, we say the customer comes first. The reality today is that stakeholders come first. Most large companies answer to investors: The bank. Their board. The customer has become the user, a number on the wall. But there is an exception: The independent, self-funded business. The company built on little more than a vision.
This business might not be the first result in your Google search. It’s not the company sponsoring your favorite podcast. Rather, it is the recommendation shared between friends. It is the CEO prepping for a pitch one moment and doing customer support the next.
This is the growing business that, not long ago, was one person’s pipe dream.
Of all the ways to start a company – applying for a business loan, crowdfunding, seeking venture capital – this was not the safe bet.
Bootstrapping your business puts your future at risk.